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Is Whirks Payroll Right for You? Who We Serve Best (and Who We Don’t)

June 13th, 2025 | 6 min. read

By Shelby Betts

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Choosing the wrong payroll provider is like wearing shoes that don't fit. It’s uncomfortable, expensive, and bound to cause problems down the road. 

Too many businesses waste months (and thousands of dollars) discovering their payroll company can't actually deliver what they promised during the sales process.

At Whirks, we've learned through years of experience exactly who we serve exceptionally well and, just as importantly, who we don't. Rather than let you discover compatibility issues after you've already invested time in demos and implementation, we'd rather be upfront about it.

This article will help you determine whether Whirks is the right fit for you by sharing our honest assessment of both our ideal clients and the types of companies we don’t serve well.

Businesses That Aren’t a Good Fit for Whirks Payroll

When Rigid Processes Meet Modern Solutions

One of the biggest red flags we see during the sales process? Clients who are completely unwilling to adapt their current processes.

We get it. Maybe you've spent years perfecting your workflow. You know exactly how your PTO accruals work, when checks get distributed, and how your reports should look.

But if you're changing payroll providers, you're changing technology. And technology comes with its own capabilities and limitations.

During demos, we sometimes hear potential clients say, "Well, that's not how it works in Paylocity" or "ADP doesn't do it that way." They'll focus on the 10% of functionality they want to keep exactly the same, even if it means sacrificing improvements in the other 90%.

If your requirement is that the “button must be yellow” (not blue), or that a specific process must work exactly like your old system (with no room for discussion), we're probably not going to be a great fit.

We're happy to explain why we do things differently and work with you to accomplish your goals, but we need some flexibility to do it our way.

This often shows up with PTO policies. A client might say they need their accruals to work a specific way because that’s how they had to do it with their old software. When we show them a better and more efficient way to achieve the same outcome, some are open to it. Others insist it "has to be exactly like this" without a clear reason why.

 

The bottom line: We're going to ask you to make some changes. Our goal is always to simplify your life and increase efficiency, but that only works if you’re open to doing things differently.

If You're Not Interested in Doing Things the Right Way

Here’s another non-negotiable for us: Doing things the right way.

That means compliant, ethical practices that protect your business and your people. We’re not trying to just check boxes or cut corners.

If you’re looking for a payroll partner who will:

  • Help you avoid filing unemployment returns
  • Ignore overtime pay requirements
  • Look the other way on outdated or discriminatory practices...

Well, we’re not your firm.

We believe in helping you stay compliant because it’s the best long-term strategy for your reputation, your team, and your bottom line.

This doesn’t mean we expect perfection. But it does mean we expect alignment around doing things legally and ethically. If that resonates with you, we’ll get along just fine.

Industries That Need Specialized Tech We Don't Provide

Some industries have very specific technology requirements or use cases that just aren't our strength. 

Take high-volume job costing, for example. If you're a pool company that needs to track exactly how many hours an employee spent at Matt's pool vs. Mike's pool—for billing or internal cost tracking and reporting—that level of granular job tracking isn't something we handle well.

And if your business requires integration with very specific, niche software that you absolutely can’t change, we might not be a great fit. While we integrate with many systems, we're not experts in every software tool out there.

Cash Flow Challenges Create Partnership Problems

We don't work well with companies that struggle to make payroll on time.

Why? Because our process is designed for efficiency and compliance. We initiate all money movement on check date. Payroll, taxes, direct deposits, garnishments…everything.

That means if you're used to getting a few extra days from your current provider, our system won't work for you.

We do it this way to reduce risk (for both of us) and to make sure employees and tax agencies are paid on time, every time. It also simplifies quarterly and year-end reporting and compliance.

If cash flow is a regular challenge for you, this timing creates unnecessary stress for both sides.

Tech Stack Overload: When Too Many Systems Complicate Everything

If your business has an extensive technology ecosystem that all needs to integrate perfectly with payroll, we probably aren’t going to be a good fit.

You might be using:

  • One system for benefits enrollment (required by your broker)
  • Another for HR management (suggested by your consultant)
  • A third for applicant tracking
  • A fourth for 401(k) administration...

That’s what we call "technology bloat."

While we can integrate with many systems, our philosophy is consolidation over connection. Instead of maintaining six different systems that barely talk to each other, we'd rather offer you one unified and comprehensive solution that simplifies everything.

And when other payroll companies advertise “we integrate with everything,” ask yourself (and them): Who’s responsible for maintaining those connections?

Spoiler alert: It’s probably you.

Industries and Clients Where Whirks Payroll Shines

Now for the good news: the clients we absolutely love working with.

Our largest client segments are home healthcare companies, restaurants, professional services firms, law offices, gyms, and other service-based businesses. We also partner with other accounting firms running payroll for their clients.

  • Home healthcare and skilled nursing: We understand labor allocation, PBJ reporting, and cost report rules. These terms aren't foreign concepts to use. They're part of our daily vocabulary.
  • Restaurants: We know all about tip management, onboarding challenges, and labor allocations. High employee turnover? We know that’s an issue too, and we’ve built solutions to make it easier.
  • Professional services firms: These clients are office-based companies competing for top talent, often with multi-state operations and remote employees. And we understand these businesses because they’re just like ours.

These are all industries where we have deep familiarity with the tech stack, compliance requirements, and day-to-day operational challenges.

In short, if you’re a growth-minded, service-based business looking to streamline operations, we’re probably a great fit.

Why the Growth-Minded Business Owner is Our Ideal Partner

Beyond industry fit, there's a mentality that makes for an ideal Whirks client. The clients we love most aren’t just looking to get payroll done. They’re asking:

“Is there a better way to do this?"

They’re open to change, value a great employee experience, and see back-office operations as a way to support their culture, not just a box to check. 

We’re not just here to run your payroll. We’re here to:

This is where we shine.

We want clients who are encouraged by the idea that there's someone they can talk to who genuinely wants to help them improve

Our favorite moment is when a client says, "I didn't realize this could make such a difference in my business." That’s exactly the kind of partnership we're looking for.

Before You Choose a Payroll Provider, Ask These Questions

Most payroll companies will tell you they can do it all. But a “yes” doesn’t always mean they’ve actually done it. Whether you're considering Whirks or any other payroll provider, dig deeper than yes/no questions:

  • Tell me about your experience working with companies using these systems.
  • What reporting have you built for clients in my industry?
  • Do you have clients like me? What problems have you helped them solve?

These questions help uncover real experience (and potential red flags) early.

And before you start comparing providers, take time to identify your must-have outcomes, like:

  • This: "I need labor costs to automatically feed into my accounting system.”
  • Not this: "It has to export from System A to System B in this exact format."

Finally, think beyond the monthly fees and consider the total cost of ownership:

  • Setup and training costs
  • Time spent managing integrations
  • The cost of switching if it doesn’t work out

And don’t forget to ask, “What does your ideal client look like?” If their answer doesn't sound like your business, pay attention to that.

Why You Should Choose Transparency Over Sales Pitches

The wrong payroll partnership is painful for both parties. You end up frustrated, and we’re stuck trying to serve a client we weren’t built to support. 

We'd rather be honest upfront about where we shine and where we don't.

At Whirks, we're committed to building partnerships that work. We want to simplify your world so you can focus on what you do best: running and growing your business.

If you’re looking for a transparent, growth-focused payroll partner, let’s talk. And if you decide we’re not a fit, that’s okay too.

The right payroll partnership should feel like putting on shoes that fit perfectly: comfortable, supportive, and built to go the distance.

Is It Time to Switch Payroll Providers? 10 Questions to Ask Before You Break Up Blog ThumbnailNot sure if it’s time to make a change? Here are “10 Questions to Ask Before You Break Up with Your Current Provider.”

And reach out for a consultation. We’ll discuss your specific needs honestly and openly, so you can make the best decision for your business.