Creating an effective job ad is essential for attracting the right candidates to your business. It’s important, after all, a job ad is the first impression you will make with any potential applicants. What are you showing them if you copy and paste your job description into the ad, add a salary range and call it good? Probably not what you think you are showing them. The good news? You can stop worrying. It’s actually not that hard to write a good job description and to create the perfect job ad for your candidate. By following these three simple steps, you can craft an ad that stands out from the competition and gets the attention of top talent.
A well-formatted and thoughtful job ad will be the first step in preventing the wrong person from applying or making it to the interview stage.
Remember “The job of a job ad is to get the person to stop reading”
Step 1: Create a hook — using an overview and call to action
The first step in creating an effective job ad is to create a hook. It is your WHY! This is a statement that describes your business, what you value, your mission, and your vision. This statement should be short, catchy, and attention-grabbing. It should also clearly convey what your business is all about and what makes it unique.
For example, if your business is a tech startup focused on developing cutting-edge AI technology, your hook might be: “Join our team of innovators and help us shape the future of AI!”
Step 2: Create a winning statement
The second step in creating an effective job ad is to create a winning statement. This statement should describe in detail what the candidate will be doing in this role and what they will be responsible for. It should also highlight any key qualifications or skills required for the job.
For example, if the job is for a sales rep., your winning statement might be: In this role, you will be counted on to close $ each month, own lead generation, and attend a networking event weekly. You will work with a talented team to help small businesses thrive by simplifying their back office.
Step 3: Add wow statements
The final step in creating an effective job ad is to include wow statements. These are statements that create buzz around something you offer or grant that your competitors do not. This could be anything from a flexible working schedule to a generous benefits package or a fun office culture.
Tip That Whirks—Answer these questions
What are the things your employees love about working for you?
What does your business do better than anyone else?
What is something that no one else is doing or that everyone else is doing but you can do it better?
For example, if your business offers a relaxed dress code and a fully stocked kitchen with free snacks and beverages, and free birthday lunches, your wow statement might be: “At our company, we believe in creating a comfortable, fun, and enjoyable work environment. That’s why we have a relaxed dress code, a fully stocked kitchen with free snacks and beverages, and free birthday lunches for all team members.”
Hook, winning, and wow
These three steps are the Whirks way of creating a job ad—we believe every job ad should start with these three critical components, but you still must include the specific details about the salary, specific skills, education requirements, etc. to complete the process.
By following these three steps, you can create a job ad that stands out from the competition and attracts the right candidates for your business.
Conclusion: Making an effective advertisement makes the candidate search easier
Crafting an effective job ad is important to attract the right candidates for your business.
Remember- “The job of a job ad is to get the people to stop reading”. The ones that keep reading and click on apply are the right ones that you are trying to hook, show them what winning is, and wow them.
You can create an ad that stands out from the competition and gets the attention of top talent. Remember to keep your ad short, to the point, and to use persuasive language to grab the attention of potential candidates and when we do that…we all win.
